Posts Tagged payment

Social media in real life

A couple of days ago I read this story about C&A who found a way to bring Facebook into the real life. Whenever people like an item on their Facebook page, it is transmitted to a digital device embedded in the clothing`s hanger existing in the real store. This made me think of the digital future and how Facebook has been walking in our lives.

Mark Zuckerberg describes his company as a “social utility“. At first I thought he was exaggerating. But what is happening with the C&A store in Brasil makes me wonder whether I have been wrong or not. In the future, it may become a social utility, helping us choose our clothing based on the “intelligence of the crowd” (e.g. the number of likes a clothing item has gotten).

It is well known that one of Zuckerberg`s targets is to make the Facebook id your identity everywhere (see the high amount of sites on which you can log in using your Facebook account). Read the rest of this entry »

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