Pinterest: Individual vs Business

There has been some debate going on during my University seminars about Pinterest and how we can use it.

I will make a parenthesis right here. It seems almost like a trend to be on every social media new platform. I am studying Media Production and we are encouraged to make an account on everything: Twitter, Facebook, Google+, Tumblr, Pinterest etc. On one side, it is good, because we have to be up to date with everything. You like it or not, it is an important part of the world we live in, especially if you want to work in an online-related field. On the other side, I find it wrong because instead of being pushed to make a bunch of accounts in order to build “a good online reputation”, we should be taught how to make good use of them. We should be encouraged to find innovative ways to use all these social media tools. And here I go back to my argument about Pinterest.

I personally do not think it could be of very much use for individuals. It could be a brilliant tool for companies and businesses, but to have a profile of your own, as an individual, seems a bit useless.

You can pin and repin pictures and even videos. You can like and comment. And that is it. If you are a photographer, it would make a great tool for your portfolio. But again… we go back to business. Your photography is a business, you do this to rise awareness for your work and eventually earn more money. It is the same if you have a blog and some decent pictures; you pin them and you gain some more traffic and maybe a bit more readers. And, again, it is business.

On the other hand, if you own a business, especially something in the field of fashion, clothing, food, events planning etc. you must get your marketing team to work for a good Pinterest profile. I will let the facts talk:

Coca Cola – those pictures show Coca Cola almost like a life style

Whole Foods – they have over 25000 followers. And they have a yummy profile as well.

Threadless – this is an online t-shirts company. They pin their products and other things they like and support.

Maybe it is just me, but I do not know how Pinterest would work for individuals with no other interest than “pinning” pictures. Why would you have an online pin board? Hmm… maybe to give your friends ideas for what presents you would like for your birthday. Maybe…


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  1. #1 by mdm4 on April 23, 2012 - 12:02 pm

    Reblogged this on Marketing.

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